Back when the pandemic began, Kate White began getting concerned about everyone's mental health (including her own).
As a millennial woman in tech, a brand strategist, an entrepreneur and a mom who pursued fulfillment in all the typical first world ways, White got tired of chasing startup success using external validation. The rune and artwork behind Ruju was created to give others small reminders to seek contentment and peace from within. It has since evolved into something much more, and now Ruju offers geometric symbolism as affirmations that could be displayed within modern, minimalist home settings. Read about “The First 12” here.